Our vision is for ROC Aluminum to become the only company in its class that demonstrates the personal attention to its customers as exemplified by many small companies, while providing the stability, security and financial strength of a large corporation.
The values for which we strive are
Excellence in products and service
Continuous process improvement and consistency
Value creation for all stakeholders
Leadership in safety, environmental and regulatory requirements
Trust, respect, integrity and ethics
Roc Aluminum spirit:
Diligent, exploring, innovating, pragmatic and serving the society.
Business principle:
“human oriented, credit and quality foremost”. Human oriented means customers foremost and employees satisfied; credit foremost means that only the enterprises with good credit standing will grow powerful; quality foremost means that Roc tries to create the brand, erect fame and win customers via high quality.Products
Roc management:
“Strict, capable, high and impartial”, namely strict management, capable personnel, high salary as well as impartial awards and punishments.
Roc promises:
We may not produce the most sophisticated products in the world, but make better products of competitive prices and offer you better services.
Roc targets:
To make Roc brand bigger, stronger and superior.